About.

Hi there, I'm Søren!

I've spent 10+ years building digital products across consumer goods, GreenTech, MarTech, and FinTech. From Copenhagen to New York, London to Tokyo. Startups, scale-ups, and one of the world's most loved brands.

At LEGO, I held two very different Senior PM roles. The first was physical retail: assessing digital experiences across 150+ stores globally, then building a new in-store platform from scratch. The second was pure digital: a knowledge platform for Model Designers that's on track to save 10,000 hours a year. Both required the same thing: getting people who'd never done product work to embrace discovery. Different contexts, same craft.

Before LEGO, I co-founded Legacy, a carbon accounting SaaS. We raised €2M in seed funding and hit product-market fit in under 18 months. I also led product at Able, transforming a decade-old service business into a product-driven organization. And at Linkfire, I built their public API platform and shipped it in five months.

Four ventures founded. Not all survived, and that's the point. Every failure sharpened how I think about risk, timing, and what's actually worth building.

I've mentored 15+ product managers on everything from stakeholder influence to burnout recovery. I gave the keynote at LEGO's first Digital ProductCon on how inner work makes product people better at their jobs. I teach because I wish someone had taught me sooner.

Copenhagen-based. Father of two. I cook a lot of Asian food and I'm an avid motorsports enthusiast.