Building got cheap. Conviction about what to build didn't.
I help you find what's worth building, then build the proof with you. Product strategy and applied AI for founders and teams facing the hard, zero-to-one bet.
Previously built with
I help you find what's worth building, then build the proof with you. Product strategy and applied AI for founders and teams facing the hard, zero-to-one bet.
Previously built with
The best feeling in product work is clarity.
Knowing, in your gut and in your evidence, that you're aimed at the right thing. That clarity isn't a guess, and it isn't my hunch to hand you.
It's a method: discovery, validation, and judgment under uncertainty, sharpened over 10+ years and many zero-to-one bets. I won't sell you certainty. I'll walk you to your own, faster than you'd get there alone.
Build to learn. Then build to earn.
11 stories across 6 companies. From startup to enterprise, zero to one. A couple of highlights:
Saved model designers +10,000 hours a year by creating one-source-of-truth for 10+ internal Product Lifecycle Management systems.
Took LEGO Brand Retail's in-store platform from idea to flagship prototype in six months. Secured a 7-figure budget for global rollout.
Co-founded a carbon reporting platform for commercial real estate. EUR 300K ARR within 6 months of launch. EUR 2M seed round followed.
Some teams need a sharp outside push. Others need someone embedded alongside them. Either way, I help you find what's worth building, then build the proof.
A focused push on a specific problem. Product discovery sprints, strategic workshops, roadmap reviews, and AI workflow design.
1-4 week engagement
I work alongside your team as a fractional product leader or strategic advisor. Same mission, flexible intensity.
Monthly retainer, flexible scope
Full ownership of a zero-to-one bet. I'm in the team every day, building the proof that earns conviction.
3-6 month engagement
If you need someone to optimize what's already working, I'm not your person. I do my best work when the problem is genuinely hard: a new market, a product that doesn't exist yet, a team that needs to find its way. And if we click, I'll stick around.
Every engagement starts with a conversation.
Book a strategy call
For 10+ years I've done both jobs most teams split: finding what's worth building, and building it.
From Copenhagen to New York, London to Tokyo.
Startups, scale-ups, and one of the world's most loved brands.
Think big, act quick, start small, be kind.
Learn more about how I workStart with a conversation. We'll figure out if there's a real bet here, and whether I'm the right person to build the proof with you.